Mobile phone use – other than talking – has grown tremendously! As a matter-of-fact, it is projected that mobile internet use, such as tablets and smart phones, will surpass laptops and desktops by 2014! That’s only two years away! And already, 50% of local searches on the Internet are from mobile devices. And roughly 86% of mobile internet users are using their devices while watching TV! But for all you retailers out there, 29% – 30% of mobile users are open to scanning a mobile tag – or QR code – to get coupons.
On average, Americans spend 2.7 hours per day socializing on their mobile devices. And that’s not talk time either. That’s more than twice the time we spend eating! And over 1/3 of the time we spend sleeping each day! Let’s face it… It has been shown that over 90% of mobile internet access is to socialize. Compare that to the just under 80% of desktop users.
So, let’s recap some of the reasons people use their mobile devices:
• Gaming – 61%
• Weather – 55%
• Maps / Search – 50% – can they find you?
• Social Networking – 49% – can they find your Facebook, Twitter, YouTube or Flickr page?
• Music – 42%
• News – 36%
• Entertainment – 33%
• Dining – 25%
• Video – 21%
The key metric here that I am interested in is the Social Networking… Over 30% of Facebook’s 600 million+ user base uses Facebook Mobile. And 50% of them use Twitter mobile! Add that to the 200 million+ views that YouTube gets from mobile devices. But that’s not all… 30% of smartphone owners accessed social networks via their mobile browser – not the app – but the actual browser. And the group that is most active? Women. That’s right… women aged 35 – 54 are the most active group in mobile socialization.
This would certainly explain why the Internet, and Web Design in general, has changed drastically in the past 18 months. Over the course of the past year, the tone has been set on what the future is going to look like for Website Design and Development. What has been one of the biggest changes? As we can see, it can be summed up in one word: mobile.
The use of mobile internet is the key performance metric of mobile device sales. It’s not necessarily that you can make a phone call with a mobile phone. That’s a given. It’s the fact that you can socialize, surf the internet and shop on it.
The mobile market is growing faster, and as we already can see, it will far exceed the desktop market in the very near future. This is partially due to the fact that there are converging technologies at hand. Technologies such as: 4G, social networking, mobile video, VoIP, and devices that were only dreamed about not more than two years ago, are a shocking reality. You have devices now with quad-core processors, graphics cards that surpass some laptop computers, and memory that is just as impressive. You have screens with incredible sharpness and clarity. And it won’t be long before the mobile device is more connected and more plugged in to our daily life. Just take a look at Google Glass…
So what does this mean for people with websites, and in particular, the retail industry? It means just that: mobile. With the rise of 4G, mobile content will be expected at an all-time high. People will be entitled to have your content, products and/or services, delivered to them at incredible speed, straight to their mobile device.
Now, with all of this information, you can see why this may be a problem for you and your website. While mobile phones do a fantastic job at displaying just about any website beautifully, modern websites are typically built for modern internet speeds, and AT&T’s EDGE, even 3G, can’t always handle that so well. That’s where a custom mobile design comes in.
Having a mobile website design and/or application gives you the opportunity to present the content that is most relevant to your users. Are you a bakery or a coffee shop? Show them your specials, people’s favorites, location, and a link to Google Maps so that they can find you easily. This is a fairly inexpensive way to really go that extra step and cater to your audience.
For more information on mobile website design or application design for the iPhone, iPad or Android phones and tablets, please contact us…