Website Design & Development
You have 4 seconds… Go!
That’s right… what use to be 8 – 10 seconds several years ago is now 3 -4 seconds today. What am I talking about? Your website’s first impression… And how long you get to keep a visitor on your website. But you’re in luck! Not only are we here to help keep your visitors on your website for longer than four seconds – we’re here to help make them a customer as well.
The first impression your website makes is absolutely critical to your business. Given the fact that you have a relatively short amount of time, from when your web page loads, to when a user starts to look at your site, you need to make that first impression count – and count big.
In that time, your potential customer has already determined whether or not they trust you, your product(s) and/or your service(s). Since this all happens within the first 4 seconds of someone visiting your website, then you would think that the layout and design of your website plays a big part in all of it. As a matter of fact – it’s everything.
Consider this: a well designed website, that’s easy to navigate, has concise, easy to understand content and images that loads quickly, can easily convert a prospective customer into a buying customer. Let’s face it… the #1 reason someone leaves a website is because it is designed poorly. That first impression was a bad impression.
But it’s not just about the first impression… What about the second, third, fourth and so on… What about after that 4 second threshold? You have your prospective customer’s attention, now what do you do? Well, it all comes down to how user-friendly and attractive your site is. It’s all about the appearance and experience. When it comes to websites – looks are everything.
With over 10 years of experience, we know exactly what this means:
A complete design strategy, with a full understanding of your business, your customer base, and your plans for the future.
Having Search Engine Optimization built-in by design – it will be that much easier for your potential customers to find you online.
Content Management Systems for all sizes of business, which means less time for you to worry about your website and more time to focus on your customers.
It’s important to remember – your website is an extension of your business. Without making that first impression a positive one, you’ll be losing customers literally by the seconds.
So, are you ready to see what we can do for you?
Mobile Design & Development
Mobile phone use – other than talking – has grown tremendously! As a matter-of-fact, it is projected that mobile internet use, such as tablets and smart phones, will surpass laptops and desktops by 2014! That’s only two years away! And already, 50% of local searches on the Internet are from mobile devices. And roughly 86% of mobile internet users are using their devices while watching TV! But for all you retailers out there, 29% – 30% of mobile users are open to scanning a mobile tag – or QR code – to get coupons.
On average, Americans spend 2.7 hours per day socializing on their mobile devices. And that’s not talk time either. That’s more than twice the time we spend eating! And over 1/3 of the time we spend sleeping each day! Let’s face it… It has been shown that over 90% of mobile internet access is to socialize. Compare that to the just under 80% of desktop users.
So, let’s recap some of the reasons people use their mobile devices:
• Gaming – 61%
• Weather – 55%
• Maps / Search – 50% – can they find you?
• Social Networking – 49% – can they find your Facebook, Twitter, YouTube or Flickr page?
• Music – 42%
• News – 36%
• Entertainment – 33%
• Dining – 25%
• Video – 21%
The key metric here that I am interested in is the Social Networking… Over 30% of Facebook’s 600 million+ user base uses Facebook Mobile. And 50% of them use Twitter mobile! Add that to the 200 million+ views that YouTube gets from mobile devices. But that’s not all… 30% of smartphone owners accessed social networks via their mobile browser – not the app – but the actual browser. And the group that is most active? Women. That’s right… women aged 35 – 54 are the most active group in mobile socialization.
This would certainly explain why the Internet, and Web Design in general, has changed drastically in the past 18 months. Over the course of the past year, the tone has been set on what the future is going to look like for Website Design and Development. What has been one of the biggest changes? As we can see, it can be summed up in one word: mobile.
The use of mobile internet is the key performance metric of mobile device sales. It’s not necessarily that you can make a phone call with a mobile phone. That’s a given. It’s the fact that you can socialize, surf the internet and shop on it.
The mobile market is growing faster, and as we already can see, it will far exceed the desktop market in the very near future. This is partially due to the fact that there are converging technologies at hand. Technologies such as: 4G, social networking, mobile video, VoIP, and devices that were only dreamed about not more than two years ago, are a shocking reality. You have devices now with quad-core processors, graphics cards that surpass some laptop computers, and memory that is just as impressive. You have screens with incredible sharpness and clarity. And it won’t be long before the mobile device is more connected and more plugged in to our daily life. Just take a look at Google Glass…
So what does this mean for people with websites, and in particular, the retail industry? It means just that: mobile. With the rise of 4G, mobile content will be expected at an all-time high. People will be entitled to have your content, products and/or services, delivered to them at incredible speed, straight to their mobile device.
Now, with all of this information, you can see why this may be a problem for you and your website. While mobile phones do a fantastic job at displaying just about any website beautifully, modern websites are typically built for modern internet speeds, and AT&T’s EDGE, even 3G, can’t always handle that so well. That’s where a custom mobile design comes in.
Having a mobile website design and/or application gives you the opportunity to present the content that is most relevant to your users. Are you a bakery or a coffee shop? Show them your specials, people’s favorites, location, and a link to Google Maps so that they can find you easily. This is a fairly inexpensive way to really go that extra step and cater to your audience.
For more information on mobile website design or application design for the iPhone, iPad or Android phones and tablets, please contact us…
What is website optimization? I’m glad you asked…
When your website is optimized, you become highly competitive in the market place. You will have the ability to out-perform on every measure: speed, traffic, conversion rates, Google PageRank (which coincides with your placement in search results), and more! As we state in our Website Design & Development section, speed plays a very important role in that 3 – 4 second time frame. And on converting your visitor to a potential customer.
For your FREE website analysis, contact us, and we will be more than happy to look over your website and let you know if and how we may be able to help…
How much should I pay for website maintenance?
This is one of the most common questions we are asked…
After your website has been created, maintaining that website is a complex task, that involves decision making regarding design, branding, marketing, and content. One of the most common questions we are asked is: How much should I spend on website maintenance? The answer is not so simple though. The price varies and is contingent on a number of factors. It mostly depends on what maintenance of your website will entail, the total number of hours, and time-frame needed to do the maintenance.
Most businesses gladly choose to outsource their website maintenance to a third party, so that they are able to focus on running their company or nonprofit. However, this cost can also vary, depending on whether your maintenance provider bills you by the minute or rounds the cost up on a weekly or monthly basis.
I would like to make an important distinction though: major changes to a website, whether it is design or development, normally cannot be included in a maintenance fee, because the scope of these changes varies so much. Furthermore, while hourly billing is popular, the maintenance required for a project can often be based on a flat rate in order to ensure that a project does not exceed a certain budgetary amount, which is most cases, saves YOU money.
Another aspect to consider is how quickly your company or nonprofit wants changes to occur. In addition, the amount of content that you are able to generate or the amount of content that is generated by the maintenance provider will also influence the cost of website maintenance. The volume of the website and the software needed to complete maintenance are other factors that will influence cost.
Overall, the cost of website maintenance can vary, but it is absolutely vital for the growth of your business or nonprofit. Manna Interactive offers discounted short-term, mid-term, and long-term website maintenance packages.
To learn more… Contact Us Now!
Search Engine Optimization
Search Engine Optimization or “SEO” is a term I am sure you have heard of before, but what is it exactly?
Search Engine Optimization is the process of improving the visibility of a website or a web page in a search engine’s “natural” or “organic” search results. Basically, the earlier or “higher” you appear on a search results page – such as the first page on Google – the more visitors you will receive. Theoretically, it’s a “first-listed-first-visited” scenario.
So, how do you get on the first page of Google? And more importantly, how do you get listed first on the first page?
That’s a bit more complicated and could take quite some time, but in general, it comes down to your code, and just as important, if not more important – your content.
How much does SEO cost?
I’m glad you asked…
SEO costs range quite a bit and it depends on your goals, market, reach, technologies used, such as Pay-Per-Click, Ads, Keyword Leasing, and so on… Why not check out our InfoGraphic to get a better idea of costs associated with SEO. But keep in mind: this year, AutoBlog.com has announced that the average cost of ownership for a vehicle is $8,946 per year! That’s $745.50 a month! That’s for your car! Something that is to take you from point A to point B and back. Your car has zero return. There is no ROI for most people when it comes to vehicles. That is $745.50 down the drain – every month.
Well, typically, for less money, you can invest in an actual return. Invest in your business every month for at least 3 – 6 months and actually see something from that money spent.
To find out how we may be able to help you in your Search Engine Optimization, contact us!
The Myths of Social Media Marketing & Social Media Campaigning
Facebook, Twitter, LinkedIn, Pinterest, Flickr, YouTube… You’ve probably heard of them all, but what are they? They’re social networking and social media websites, and right now, they’re all the rage for almost ANY business out there. They practically promise new customers, new sales, higher page ranking on Google and the list goes on…
But are social networking sites really all they’re cracked up to be? Let’s look at it from a business owner’s prospective and then we’ll extrapolate from there.
There are some myths that surround these sites and what they may (or may not) be able to do for you and your business. Let’s take a look at some of them now:
Using a social media site is not as easy or cheap as many people may think. Sure, most let you set up an account for free. And you can integrate other services, such as your blog or YouTube videos, at no charge. But there’s a significant cost: your time. Because there’s nothing worse than a site that’s not current. And to keep it current, someone is going to need to spend that time. This is where I had mentioned that some companies actually do hire a full-time SEO and Social Media Marketing person. This includes responding to visitors’ questions, posting brilliant thoughts, adding graphics, and monitoring activity—basically trying to generate buzz. Unfortunately, many of us don’t have that kind of time; however, we can help.
They’re a great place to find new customers
This is true to some degree. In fact; some of the most avid users of Facebook and Twitter are adolescents and teenagers. Sure, there’s a growing number of “thirty-some-things” and “forty-some-things”— but many are merely nostalgic to check out boyfriends and girlfriends from years past. Whatever they’re doing on Facebook, it’s typically not engaging with a small business brand. BUT – how do you make your brand engaging on social media websites? That’s where we can help!
Twitter has millions of users, but apparently only four of them actually understand what it does and spend the time updating their tweets. Are these the people who will buy your company’s newest product or service? It’s quite unlikely. But there is a way to target your audience, and we can help.
There are other social outlets though that are tailored for people who run their own companies. Industry groups have started their own communities. Technology manufacturers have them, too. They used to be called “newsgroups” and “support sites,” but now the buzz-word is “communities.” Same thing. These are places where business owners and managers go to post and answer questions about product problems, customer service queries, saving money on taxes, generating leads, hiring employees, etc… You don’t hear about these sites much because they’re what most would consider boring; however, LinkedIn has changed all of this. The point is this: there are many ways to not only engage customers, but attract them as well to your website or to your social media outlet(s).
You need to be on all the BIG sites!
Besides spending a lot of time and effort, business owners we know who have succeeded with social networking sites generally focus on just a few of them. Although they dabble on Pinterest and Twitter, most owner’s main vehicle is Facebook. Some companies even prefer to build a business community on LinkedIn. We know quite a few guys who live on a couple of technology community sites and generate leads from them by consistently responding to questions and helping other users. Just because the media says it’s cool to “tweet” (as in Twitter) doesn’t mean it has anything to do with your business. If you’re going to frequent social community sites, don’t spread yourself too thin. Most of the people we know who use these things successfully pick their weapon and give it their all.
Social networking sites are for marketing
Not true at all. We’ve learned from experience that smart business owners that use social communities are not using them for marketing. They’re using them as a service. Recently, we helped extend a large furniture company’s brand and service to Facebook. They now see that these places are ways to get closer to their customers and respond to their needs. By providing quick and helpful customer service through these sites, they see they will foster loyalty and satisfaction, resulting in more sales.
So, whenever someone tells you that you should explore social networking for “marketing,” you should run in the other direction. It’s an extension of customer service. That’s not to say that it doesn’t have its place for marketing purposes, but it is more important to expand the relationship. It’s fostering loyalty and trust.
Social networking is the future
Is that so? Some of these may appear to be cool and trendy sites now, but they aren’t going to be so cool and trendy in the near future. The percentage of Twitter users in a given month who return the following month has languished below 30% for most of the past year, according to Nielsen Wire. And MySpace is almost non-existent now. Remember GeoCities? Yahoo! had shut that down a long time ago. A lot of business owners aren’t thrilled about committing time and resources to a vanishing trend. Maybe social networking is a permanent phenomenon. That doesn’t mean its main players today will be the main players tomorrow. And let us not forget the recent Facebook privacy melee.
Should a business owner use social media sites for business? Maybe… Then again, maybe other customer service approaches make more sense. Remember newsletters, email marketing, phone calls and support, seminars, partnering, and the like? Just because the media have determined that social networking is “in” doesn’t mean your customers are there yet. But chances are – they are.
For more information on how we can properly help you utilize these sites (if need be) contact us for more information.
Our hosting plans start at just $3.95 per month on an annual contract!
We have some of the most reliable, industry standard solutions available!
We utilize some of the most secure and reliable servers on the market. Using distributed servers, we are able to have a fail-safe environment for your website. We use dedicated servers hosted on professional data centers, with large multi-gigabit connections. These data centers are spread out across the United States. That means that even if one whole data center were to go down, your website would still be up and running, because it is across all data centers across the United States!
And with real-time server monitoring available, we will watch server load and performance throughout the day as user demand may go up and down. We can even make available daily back-ups of your website and database just in case anything were to happen.
- There are no hidden fees
- FREE instant set-up
- And an ANYTIME money back guarantee
- UNLIMITED Domain Hosting
- UNLIMITED GB Hosting Space (disk space)
- UNLIMITED GB File Transfer
- UNLIMITED E-mail Accounts
- FREE Domain (if you don’t have one already)
- SSL, FTP, Stats
- Automatic Search Engine Submission
- Streaming Video Support
- Streaming Audio Support
- AND $100 FREE Google Credit
- Dual Quad Processor Performance Servers
- UPS Power Backup
- Diesel Generator Backup Power
- 24/7 Network Monitoring
- Site Backups Available
- Multiple 10 Gigabit Connections
Here are some of the reasons why you should design your logo and your business’ brand and image with us:
Exceptional Quality: Don’t just take our word for it. Visit our Logo Design Portfolio and see for yourself. We offer an array of samples so you can see exactly what we can do.
Our Designers: We have a pool of talented Graphic Designers. Unlike Other Online Logo Design Companies we do not outsource our work to fly-by-night freelancers.
Variety: We have a minimum of 3 designers working on every design project, so that you get ample variety in style and thought to choose from.
Quick Turnaround Time: Depending on the package you choose from, we will offer you multiple Logo Design concepts to choose from within 2 Business Days.
Competitive Price: Compare the value we offer for a mere $139.99 with other Logo Design companies. No Hidden Charges. This is ALL that you pay to get a Professionally Designed Logo for your Company.
Unlimited Revisions: There are no hidden charges for revisions. Your satisfaction remains our ultimate goal. We will revise your Logo until you scream, “WOW!”
100% Satisfaction Guaranteed: We offer 100% Satisfaction Guarantee. If for some reason you are not satisfied (this very rare) we will refund your Full Payment with NO administrative Costs deducted. Thus, you have a Win-Win situation with nothing to lose – ever.
No Clipart: We never use Clipart to design your logo. We understand the importance of a Professional Logo Design in developing your Company Brand Identity. All the artwork that we use in designing your Logo are created from scratch.
Copyright Ownership: You own the copyright of the finished Logo Design. It’s original and it’s yours. You can trademark your Logo Design!
Pantone Colors: We use Pantone Colors for designing. Most Professional Printers and Fortune 500 Companies follow this as a standard.
Increase Visibility, Traffic and Conversions
Whether you’re recognized more on Facebook, Google, YouTube, Twitter, Bing, Flickr or any other outlet, the point is to increase the visibility of your website. That’s where we can help…
- We will increase traffic to your website from search engines through our Search Engine Optimization services
- Utilizing social media marketing, we can help reach your audience in a dedicated/VIP way. These are people that took the time and thought to “Like” your Facebook page
- Through email marketing, you can increase your ROI from subscribers
We also offer online reputation management services…
Find out how we may be able to help you in your online marketing endeavors…
Branding & Print
After that meeting, you hand over your business card. It looks outdated. Worn. Misrepresented. And more importantly, it doesn’t have brand consistency with your brand new website. Whether you have a websites designed with us or not, you want to make sure your image is up-to-date across the board. Your business cards, letterhead, envelopes, brochures, direct mailings and other print materials not only send a message, but more importantly, you’re leaving a message behind. Make that impression last!
Find out how we can help you…